Fashion Technology or Technological Fashion?
Technology has been influencing the evolution of Fashion Technology, just as the reverse also happens, it is not today since fashion is a portrait of contemporary society, that is, technology drinks from the same source.
Even knowing that technology appeared in the industrial revolution, and fashion, as far as I know, towards the end of the middle ages, it is even difficult to specify a specific time for the beginning of the “fusion” of the two, also thinking to the extent that both reach.
So the question of the title remains unanswered, as it does not have one that favors the other, both seek ways to fit the needs of consumers (even if they do not yet know these needs), and unity is a strength.
fashion Technology needs to evolve and offer a more meaningful experience. But fashion, which constantly tries to redefine its proposal, also needs the technology to overcome. If the very definition of fashion has much to do with time, it is expected that fashion technology will be based in order to bring a freshness of mutual benefit.
The world’s biggest trends point their pointers to this movement of practicality on a day-to-day basis, people looking for agility, but not as a way to “get rid of it soon”, but “next! I have other priorities “and these priorities are not always related to running and busy life, but to be able to have more time to enjoy the time, each day more valuable and faster!
In recent years we have been watching and participated in the impact that technology has had on us consumers, especially after the Internet, of course! The launch of new clothes and accessories containing not only fabrics but true high tech wearable gadgets becoming more and more popular, are there to prove it.
Thinking about today’s future, imagine that while digital labels can deliver information to the consumer and even the location of that missing shoe, or even tips on how to properly wash the shirt made of specific fabric, they will help On the other side the brands get to know your business better and consecutively your target audience being more accurate. With a digital label, it will also be easier to compare and differentiate a fake piece from an original and give discounts and loyal customers.
The event brought the latest news in the industry, such as clothes that reproduce body parts in bright and others that adjust according to temperature and movement. These are just some of the innovations that the second edition of the festival, organized by fashion journalist Lucky, presented.
In addition, people were able to participate in specially promoted seminars and workshops with big names in high-tech fashion, such as Chromat designer Becca McCharen from the United States and Clara Daguin from France. one of the most important in this area – also held a contest around the wearables ( the name was given to technological devices adapted to clothing).
The US trendy Becca McCharen, Becca, which manufactures clothing for gymnastics, technological tops and lingerie, already used by Beyonce and Madonna.
Becca combines performance technology by putting on his clothing, for example, a mechanism that triggers small openings when body temperature rises, to cool down and not to alter the sporting performance of the wearer.
Formed in architecture, she is the creator of the Chromat brand, founded in 2010, known for being one of the pioneers of technology parades in New York fashion week. Becca, who has a partner in his projects, Intel, was among the super speakers and also gave a workshop.
The French Clara Daguin, a former intern of res Van Herpen and Hussein Chalayan, is a young designer, grown in the midst of Silicon Valley companies. Its main project works with tailoring and has developed one of the best fashion design solutions with fibre optics, called lighting.
And for you not to think that it’s only the “little ones” who are being visionaries, another example of new ways of thinking about fashion and technology, was the Chanel parade that transformed the Grand Palais in Paris into a Large “data centre”. When a brand of this size does something like this, it is beyond an example, a realisation that this topic of fashion technology will still give much to talk, do, see and use.
Besides the parade (always impeccable), the soundtrack is the most technological, worth seeing and listening!
The future of fashion technology, beyond the Internet of Things.
Promising especially when it comes to sensors and connectivity, the Internet of Things is just another form of fashion becoming technological. In addition to what we have already said, a digital label that can change the relationship that consumers and manufacturers have with purchased and produced items, the innovation can also change the system as a whole in the opinion of the Dutch Marina Toeters.
Marina, creator of the By-Wire consultancy, which stimulates the collaboration between fashion and technology with a focus on favouring a more interesting system and efficient costumes for everyday use, helping to create practical and functional clothes such as nursing uniforms Which help the patient to maintain correct posture.
In partnership with Bear Creek Mining SAC in Peru, Marina developed the first proof of concept of a project that gained the name of NazcAlpaca. For its part, By-Wire has helped develop a wearable system to avoid work-related stress problems.
NazcAlpaca is basically a piece that monitors the user’s body, which in turn has an application to adjust the settings. In the jacket, electrical components such as silver wires blend together and connect to the hardware via small magnets. In the mesh are also an adjustable breathing sensor and a heart rate sensor. In addition, two wipes have been developed, one capable of measuring the quality of the air and the other the temperature around the person who is using it.
The CES 2014, the world electronics trade show held in Las Vegas in the United States, was an important milestone, where virtually all major companies in the market bet on new “wearable” for consumers. Bracelets, bracelets, watches, glasses, rings, costumes and devices that can be easily attached to the body are among the new features.
That already in 2014, just so you have an idea of how we are today.
The Zenta created by the British company Vinaya is a bracelet that, before the technology, thinks about the human that carries it. It functions as a personal body and mind advisor, giving tips about yourself and your lifestyle. It does this based on information such as your social networks, your calendar, the places where you go and more.
Technology companies may have been the first to invest in wearables in recent years, but as we have seen, technology alone is not a strong enough factor for people to invest in such products.
With innovative pieces, both in concept and use of materials, some designers transcend the terrain of fashion, transforming their clothes into works of art and, often, their collections in facilities. Within this scenario already have shone names like Jum Nakao and Alexander McQueen.
Could not close this text without talking about one of the greatest visionaries of fashion, uniting technology since its spring/summer 2007 collection (!!!) is Hussein Chalayan. His clothes shrank and changed form before the eyes of the present
His relentless pursuit of innovation and his commitment to linking fashion technology are some of the hallmarks of his work. In his words, everything has already been done: